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Lead, Win, and Have Fun!


Our people are our most important resource and our primary source of competitive advantage. We will provide opportunities for individual growth and development.

We will hold ourselves to the highest standards of honesty and integrity in working with our associates, customers, suppliers, and communities.

We are obsessed with making our customers more successful.

We will never be satisfied with where we are today. We will act aggressively in the relentless pursuit of our vision.

Chairman's Letter


Today, The Dixie Group is one of America's fastest growing floorcovering companies. We are focused on our core competencies, committed to our brands and the upper-end of the soft floorcovering market.

Through a variety of channels, our products are marketed to domestic and international customers in the construction, replacement and retail markets. Homes, restaurants, hospitals, hotels, commercial buildings, luxury motor coaches and yachts all have Dixie products providing beauty and comfort to their environments.

Our commitment to our shareholders is to provide long-term value. We will achieve this objective by not being satisfied with anything less than financial performance consistently within the top quartile of our industry. Our obsession with making our customers successful by providing them extraordinary products and remarkable service will be key to our success.

All of us at Dixie are proud of our company and excited about the future. Whether you are presently - or potentially - a shareholder, an associate, or a customer: we thank you for visiting our web sites and appreciate the opportunity to share information about The Dixie Group and its companies.

Daniel K. Frierson

Chairman and CEO